Apple’s Real Car Play – MIT Technology Review


TrustedReviews
Apple's Real Car Play
MIT Technology Review
It's been fascinating to read all the recent discussion and speculation over Apple's supposed car project—and to wonder if a company that already dominates several huge product categories thanks to innovative design and engineering might pull off the
Apple Car: The biggest challenges Apple facesTrustedReviews

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Apple’s Biggest Obstacle to Selling You a Car – TIME


Los Angeles Times
Apple's Biggest Obstacle to Selling You a Car
TIME
The Apple car! It's Cupertino's latest nonexistent product to drive the tech world into a frenzy. Ever since the Wall Street Journal reported that Apple has “several hundred employees” working on the production of a Tesla competitor (by 2020, no less
This might be the worst argument against the Apple CarVox
A few more good arguments against the Apple Car — and a lousy one in its favorLos Angeles Times
Why an Apple Car Makes Sense for the CompanyAdAge.com
San Jose Mercury News
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Apple to Spend Nearly $2 Billion on New European Data Centers – Wall Street Journal


Wall Street Journal
Apple to Spend Nearly $ 2 Billion on New European Data Centers
Wall Street Journal
The two data centers, each covering 166,000 square meters, will be built in Denmark and Ireland, the latter serving as Apple's European headquarters. The data centers will go online in 2017, the company said. They will be used for a range of Apple
Apple Hopes Its New European Data Centers Will Get Regulators Off Its BackWired
Apple's $ 2 billion won't bring a lot of jobs to Ireland or DenmarkFortune
Apple to spend $ 1.9 billion on new European data centersReuters
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Apple car has pitfalls but leverages competency – USA TODAY


New York Times
Apple car has pitfalls but leverages competency
USA TODAY
"If you're Apple, your greatest fear is missing out on what's next," says Alan Deutschman, author of The Second Coming of Steve Jobs. "With all the talk swirling around Google and even Uber (getting into autonomous cars), it's clear that the public can
Apple Is Forming an Auto TeamNew York Times
The Apple car: What we knowCNNMoney
Apple hiring big brains in car battery spaceReuters
Fox News -blogs.hbr.org (blog)
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Apple poaching auto engineers to build battery division: lawsuit – Reuters


Reuters
Apple poaching auto engineers to build battery division: lawsuit
Reuters
Apple has been poaching engineers with deep expertise in car systems, including from Tesla Inc, and talking with industry experts and automakers with the ultimate aim of learning how to make its own electric car, an auto industry source said last week.
Apple Facing Lawsuit for Poaching Key Battery Engineering Employees From Mac Rumors
Apple poached battery manufacturer employees for own project, lawsuit allegesApple Insider
Apple reportedly poached employees from A123 Systems to work on battery tech 9 to 5 Mac (blog)
Tech2
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Will the Apple car be self-driving or not? – The Verge


BGR
Will the Apple car be self-driving or not?
The Verge
It's only been a few days since multiple publications started pointing us toward the possibility of an Apple car. (It's so fresh that the phrase "Apple car" still feels a little odd to write.) In all likelihood, an actual car is years away from
Is Apple building an iCar?Vox
Five Ways That Apple Is Already Positioned to Be a Car CompanyBloomberg
Apple's car project is real and it could be spectacularBGR
TIME -Forbes -Digital Trends
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Get ready for the Apple Car, reports say – USA TODAY


Reuters
Get ready for the Apple Car, reports say
USA TODAY
The most high profile Apple hire associated with the theory is Johann Jungwirth, formerly the head of Mercedes-Benz's Silicon Valley research and development division, according to a report in the Financial Times. The British newspaper's Friday report
Apple Making a Car Isn't as Ridiculous as You ThinkWired
Apple Working On Electric Car: WSJHuffington Post
Apple hiring auto experts for secret research project: FTReuters
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Apple makes history, times two – Fortune


The Economist
Apple makes history, times two
Fortune
Still, I'm equally intrigued by another “first” that Apple disclosed on Tuesday: a $ 850 million agreement with First Solar FSLR 0.80% to buy power directly from a massive solar plant in California. It's the biggest deal of this nature (yet) that doesn
700-billion-dollar babyThe Economist
What Apple Just Did in Solar Is a Really Big DealBloomberg
Tim Cook now views Apple's cash more like Carl IcahnUSA TODAY
Reuters -Mac Rumors -Yahoo Tech
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Apple, The Record Label? – TechCrunch

Apple, The Record Label?
TechCrunch
You better believe that when Apple's streaming music service comes out later this year, it's going to come hard. Apple's MO is to arrive late but with superior firepower, as it did with the iPhone and will with the upcoming Apple Watch. What does that

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The Curious Case of Apple’s Supposed Self-Driving Car – Wired

The Curious Case of Apple's Supposed Self-Driving Car
Wired
Bay Area citizens are accustomed to seeing Google's proudly labeled self-driving cars and maps vehicles cruising down the streets. But concern and curiosity arose early this week when reports of unlabeled, tech-adorned, seemingly self-driving vans

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